Lamborghini Urus debuts in UK with premiere event in London


The Lamborghini Urus was presented for the first time in the UK to more than 500 invitees at the RHS Halls in central London. Guests from across the UK and its eight dealers attended, as well as VIPs. The UK is the third largest market for Lamborghini, achieving record deliveries in 2017. The UK forecasts a doubling of sales with the introduction of Urus, reflecting worldwide expectations. 

Automobili Lamborghini Chairman and Chief Executive Officer, Stefano Domenicali said: “The UK is an extremely important market for Lamborghini, which has a strong motoring heritage and a particular enthusiasm and empathy with performance cars.”

Illustrating Lamborghini’s super sports and SUV heritage, a Miura, Countach and LM002 were also on display outside the event hall, delighting guests. 

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